- Solutions /
- Brand Creation & Positioning
- Internet Marketing Solutions
- Offline Marketing Solutions
- Onsite Marketing Programs
- Epic PR
In order to develop a successful and research-supported brand upon which all of your marketing will be structured, Epic will: shed light on every nuance of your company; identify your key brand components; create your unique brand image; determine your brand positioning; and manage your brand throughout its life cycle. As brand creation experts, Epic partners with you through the 3 key stages of brand creation and positioning.
1. ILLUMINATION
In this learning phase, Epic will meet with you for a project briefing and goal assessment. We will facilitate a branding illumination workshop with you and key members of your organization — from marketing and sales, operations and manufacturing — to explore your current and future brand direction. We will conduct target audience research, market and competitor analysis, as well as a product, price place (distribution), and promotion evaluation OR a service, market, position evaluation. Our goal is to achieve complete understanding of your product or service offering, through:
• Goal clarification
• Reviewing or establishing the product(s) or service(s) you are branding
(and possible sub-brands)
• Discussing your potential markets and competition
• Conducting workshops or focus groups and/or target audience, market,
competitor and product/service research
2. ENVISIONING
The envisioning stage will refine your “story,” product or service offering, unique selling propositions, features/ benefits, specific target market(s), and market position. We will facilitate an envisioning workshop with you and key members of your organization to clarify and outline your vision and explore various possible brand components. Envisioning typically includes:
• Clarifying and identifying market value propositions
• Determining what your brand will stand for (your “Brand Promise”)
• Defining your product positioning against competitors
• Establishing the key motivators to purchase
• Presenting research findings
3. BRAND CREATION
Before introducing and announcing your brand publicly through advertising, website launch, promotions, publicity and presentations, Epic will launch your brand internally. This internal launch will garner enthusiasm so that every member of your team “buys in” to the brand promise and concept that will become a fluid theme throughout every aspect of your business and every customer experience with your brand. This will include:
• Developing your brand identity and creative direction
• Creating brand concept boards and brand signature elements
• Unveiling your product name, taglines, logo, font, design standards and color
palette, complete with rationales
• Brand approval client signoff
• Internal brand launch presentation
BCP SERVICES
- Brand Strategy Development
- Brand Architecture Development
- Brand Identity Manual
- Branded Stationary Design (letterhead, etc.)
- Brand – Copy, Tone & Taglines Standards
- Brand Logo Standards & Guidelines
- Brand Naming & Logo Design
- Branding Workshops
- Brand Audit Report
- Brand Consulting
