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- Brand Creation & Positioning
- Internet Marketing Solutions
- Offline Marketing Solutions
- Onsite Marketing Programs
- Epic PR
People believe what is said about you, both good, and bad. That’s why putting your positives out there, telling your story and responding quickly and honestly to any negatives, is how the power of PR carries your company forward.
Public Relations involves much more than press release writing and dissemination — it requires strategies that inform, educate, overcome objections and create public support for your product or service. Effective PR positions your company and brand and drives home your marketing message.
1. STRATEGY & PLANNING
In order to achieve your PR objectives, a comprehensive, customized strategy and message program is developed that integrates and aligns your PR needs with other branding efforts and overall goals.
• Identify core messages and priorities
• Identify target markets and sub-groups, including community interest groups
where applicable
• Determine tone, speakers and press conference strategy, if applicable
• Story strategy and consulting
• Research and interviews
2. MEDIA & AUDIENCE RESEARCH
Media & Audience Research
Online media research determines where to best reach your target audience with a scheduled roll-out program that ensures timely message delivery. We leverage our local and national media relationships with newswire services, magazines, trade publications, newspapers, and online media to get you up front, and distribute your press releases across newswires, targeting specific cities and regions, or entire countries and continents.
• Media Planning: Identify best vehicles to reach target markets and sub-groups
• Research audience demographics, psychographics, concerns, issues,
needs & motivations
3. CREATIVE DEVELOPMENT & CAMPAIGN INITIATIVES
Managing the physical staging your site (or the first of many) ensures that the materials are properly positioned and in line with the creative concept. Professional photography of your interiors/exteriors is used to create “How To” photographic reference materials for future satellite locations. In addition, Epic will partner with your sales director and/or coach your sales team to ensure that the brand message is reinforced by providing answers and rationales to any questions they may be asked regarding the materials used and how they represent the brand.
PR SERVICES
- Media Relations
- Press Pitches
- Drawings
- Media Kits
- Editorials
- Advertorials
- 3D Contour Plots
- Social Media Releases
- Press Releases
- Crisis Communications
